The Role of Artificial Intelligence in Major Events

Artificial intelligence (AI) is increasingly being used to manage and enhance the experience of large-scale events, such as the Commonwealth Games. While AI offers numerous benefits, it also brings challenges that must be carefully considered. From monitoring crowds to protecting digital infrastructure, AI plays a crucial role in ensuring the safety and efficiency of major events.

Crowd Monitoring with AI

One of the most visible applications of AI at major events is crowd monitoring. AI-enabled cameras can analyse live footage to detect unusual movement, congestion or behaviour that might indicate a developing risk, such as a potential conflict. These systems help security teams identify issues early, allowing them to intervene before situations escalate.

In addition to fixed cameras, AI is being used through aerial surveillance. For example, at large football matches in the UK, police have employed AI-integrated drones to assess crowd density around stadiums and transport hubs. This helps identify bottlenecks or surges in footfall, enabling faster and more informed decisions to prevent dangerous overcrowding.

Cyber Security and AI

Cybersecurity is another critical area where AI is making an impact. Major events rely on complex digital systems, including ticketing, accreditation and communication networks, which are all vulnerable to cyber attacks. Machine-learning tools can process vast amounts of network data in real time, detecting anomalies that may signal a breach. This allows technical teams to respond quickly, ensuring the digital resilience of the event.

Facial Recognition Technology

Facial recognition technology is also becoming more prevalent. Some venues use it to streamline entry processes or prevent known troublemakers from entering. In the UK, its use remains a sensitive topic, but it is increasingly being adopted by police at Premier League matches as part of a shift towards data-driven security measures.

Broader Implications for Businesses

The use of AI extends beyond sporting bodies and law enforcement. Many of the challenges faced at major events are shared across various sectors, including retail, venue operations, transport, technology and sponsorship. Businesses involved in these areas have a stake in how AI is used, particularly when it affects customers, employees or the public.

AI can bring significant benefits, such as increased efficiency, improved safety and better insights. However, adopting these tools without proper planning can expose organisations to legal, ethical and reputational risks.

Regulatory Compliance and Ethical Considerations

Regulatory compliance is essential when using AI. Many AI systems rely on processing personal data, which means businesses must comply with data protection regulations. Organisations need to be clear about why AI is being used, what personal data it will process and whether the processing is legal. It is also important to ensure that the processing is necessary, proportionate and transparent, and to implement appropriate safeguards.

Ethical considerations are equally important. Surveillance technologies, in particular, can erode public trust if used without clear justification or communication. Organisations must balance the benefits of security with respect for individual rights. Additionally, issues of equality and bias should be addressed. High-profile legal cases have shown the risks of deploying AI without understanding how systems are trained or whether they produce biased outcomes.

Managing AI Risks

The risks associated with AI can be managed effectively. Key steps include working with reputable suppliers, understanding how AI systems operate, ensuring human oversight and regularly reviewing their performance. By taking these measures, organisations can harness the benefits of AI while minimising potential negative impacts.