"Grab the 'Seollal-Valentine special'..." Daejeon's retail sector mobilizes discounts, pop-up events, and rewards.

[TUSER PARABOLA=Daejeon] Baek Woon-seok, reporter = With the Lunar New Year holiday coinciding with Valentine's Day, the Daejeon retail industry has launched large-scale discount events, pop-up stores, and reward promotions to attract customers.

The industry's strategy is to target not only the final holiday gift demand but also back-to-school and Valentine's Day gifts all at once.

According to the local distribution industry, Gallery Town World will sell holiday gift sets including Hanwoo beef, fresh produce, seafood, processed foods, wine, and health food at its basement 2nd floor food hall until the 15th. A promotional event will also be held, offering 5% of the purchase amount back as G-cash or gift cards. Discount coupons applicable for children's wear, outdoor, and sports brands will be provided through an app, and at the 5th floor children's wear store, customers can receive up to 5% G-cash accumulation when paying with a partner card. On the 1st floor, YSL Beauty's Valentine's Day limited edition and Sulwhasoo's Lunar New Year set will be on display, while the 6th floor's Musinsa Standard will hold a "Lunar New Year Big Sale" offering discounts of up to 80% on selected items. An exhibition titled "Bianca Grand Invitation" will also be held on the 10th floor. Gallery Town World will be closed on the 16th and 17th.

Daedeok Shinsegye Ant & Science is holding pop-up events and children's special events targeting family customers during the Lunar New Year holiday. On the 4th floor, it will showcase popular brand clothing and kids' backpacks, as well as a special event for children's brands and a Hanbok pop-up. On the 6th floor Art Terrace, a pop-up featuring popular character goods such as Sanrio characters and Tom and Jerry will be held, offering a random box and "lucky cushion" event. On the 5th floor, a Valentine's dessert market will open, featuring chocolate, cookies, and bakery products. It also provides up to a 7% reward benefit when using a partner card. Daedeok Shinsegye will be closed on the day before the Lunar New Year, the 16th, and on the Lunar New Year Day, the 17th, but will extend its operating hours for some periods.

Lotte Department Store Daejeon Branch is conducting new brand openings and special events targeting the Lunar New Year holiday and Valentine's Day. It will open a "Polo City Flagship Store" by Polo Ralph Lauren on the first floor, and Utah Golf, an upscale golf apparel brand, will be newly introduced on the seventh floor. GoldenDew will hold a special gift product discount event of 20% off and offer gift cards, as well as promote Calvin Klein underwear. Lotte Tops, an overseas fashion boutique, will operate "Tops Day," selling luxury brands such as Saint Laurent and Gucci at discounted prices. A character pop-up store targeting MZ generation, "Kumi Bus," will also be open. Lotte Department Store Daejeon Branch will be closed for two days on the 16th and 17th.

Modern Premium Outlet Daejeon branch is holding family-friendly events and discount sales for the Lunar New Year holiday. On the 14th, it will host a "Catch! Tini Ping Sing-Along Concert" at the first-floor fountain plaza to attract children customers. During the holiday period, it will provide 'Holiday Family Coupon Packs' offering benefits for coffee, merry-go-rounds, and restaurants. Along with gift card promotions based on purchase amounts, it will also feature a special sale of up to 70% off at Tommy Hilfiger in the first-floor event plaza. The outlet will also operate discount sales for luxury brands. Modern Outlet will be closed on the day of the Lunar New Year, the 17th, and will operate normally otherwise.

A related person in the Daejeon distribution industry said, "We have strengthened both experiential events where family customers can stay and enjoy, as well as value discounts."