Sonos Launches in Bangkok at EMSPHERE Store
A New Era for Premium Audio in Thailand
Sonos has made a significant move by establishing its first standalone store in Thailand, marking a strategic step in the brand’s expansion across Southeast Asia. This new retail space, located at EMSPHERE in Bangkok, is more than just a conventional store—it represents a commitment to offering an immersive and experiential shopping journey for customers.
The Sonos Store, operated by TC Acoustic, is situated on the second floor of EMSPHERE, one of the city's newest and most vibrant malls. This location was chosen with care, as it sits in the heart of Bangkok's EM District, surrounded by fashion outlets, dining spots, and entertainment venues. The mall attracts a diverse crowd that values both product and experience, making it an ideal hub for Sonos to connect with music lovers and lifestyle enthusiasts.
A Focus on Experience Over Transactions
Unlike traditional retail setups, the Sonos Store emphasizes hands-on discovery rather than quick sales. Visitors are encouraged to explore how Sonos products can enhance their daily lives, from creating a seamless multi-room audio experience to transforming a living room into a cinematic space. The design of the store reflects real-life home environments, with dedicated zones for bedrooms, living rooms, and multi-room audio setups.
Customers can interact with key products such as the Arc Ultra soundbar, Era speakers, and Sonos Ace headphones. Each section is designed to showcase how these products work together as a connected system, both in terms of technology and aesthetics.
A Private Listening Room for Immersive Experiences
One of the standout features of the store is the private listening room, which offers a controlled environment for experiencing Sonos' advanced audio technology. Equipped with a 9.1.4 home theatre configuration, this space allows visitors to enjoy immersive sound in a cinema-like setting, whether for blockbuster films or concert-style performances.
Inside the store, in-store specialists are available to guide customers through the Sonos ecosystem. They provide tailored advice based on individual needs, such as room size, lifestyle, and listening habits. A dedicated consultation area and headphone demo wall encourage visitors to take their time and explore the range in a relaxed atmosphere.
Strategic Expansion Across Southeast Asia
The opening of the Sonos Store in Bangkok marks TC Acoustic's third Sonos-branded store in Southeast Asia, following successful launches in Malaysia and Singapore. This expansion highlights the company’s long-term commitment to the region and its belief in the growing demand for premium audio solutions.
Thailand’s speaker market is projected to grow by over 15% annually, driven by increasing demand for high-quality audio in homes, workplaces, and personal spaces. Sonos is positioning itself as a premium yet practical choice for consumers who want seamless sound without complexity.
A Growing Trend in Experiential Retail
With its focus on immersion, personalization, and customer engagement, the Sonos Store at EMSPHERE adds another high-profile name to Bangkok’s expanding list of experiential retail destinations. Easily accessible from BTS Phrom Phong station, the store is now open daily, inviting customers to discover the future of home audio.
