Textures Steal the Spotlight at House of Sephora 2026

KUALA LUMPUR, Feb 14 — Sephora Malaysia has once again launched its biannual House of Sephora showcase, presenting what is considered the most awaited beauty trend report in the country. This season, texture takes center stage as the defining theme.

Held twice a year, House of Sephora brings together a carefully selected range of “Only at Sephora” brands to introduce upcoming product launches and predict trends across makeup, skincare, haircare, and fragrance. The event gives invited guests and beauty experts an exclusive preview of products that are set to become mainstream in the coming months.

In a press release, the retailer stated that this edition highlights a cross-category lineup already creating excitement within the industry. It includes glow-enhancing complexion products, treatment-focused skincare, and bold fragrances, all available exclusively at Sephora Malaysia.

Glow-forward makeup leads seasonal launches
This season, complexion and color take on a refined, radiance-driven direction. Among the notable releases is Hourglass’ Illusion Luminous Glow Foundation Broad Spectrum SPF 30, which offers luminous coverage with skincare benefits. Kosas introduces its Shiny Objects Powder Highlighter, designed for multidimensional luminosity, while Tarte’s Macaroon Blush & Glow Duo combines playful pigment with a buildable sheen. Anastasia Beverly Hills’ Glidr Shadow Stick completes the collection with a swipe-and-go format that delivers high-impact results effortlessly.

Together, these launches reflect a growing trend toward intuitive products that deliver visible results with minimal effort.

Skincare also takes center stage at Sephora this season, with a focus on hydration and repair. Results-driven skincare continues to meet consumer demand, particularly formulas centered on hydration, barrier support, and repair. Anua’s PDRN Hyaluronic Acid Capsule 100 Serum exemplifies this trend, combining intensive hydration with skin-revitalizing technology in a lightweight, fast-absorbing formula suitable for daily use.

In haircare, the focus remains on achieving salon-level performance at home. OUAI’s Bond Repair Balm is a treatment-styling hybrid designed to strengthen, smooth, and visibly restore damaged strands in one step.

Fragrance embraces identity and longevity
This season, fragrance leans into distinctive scent profiles and lasting impressions. Kayali’s Freedom Musk Santal | 34 Eau De Parfum offers a warm, sensual composition centered on depth and individuality, while Sol de Janeiro’s Cheirosa 91 Perfume Mist delivers a transportive scent crafted for layering and everyday wear.

Complementing the wave of new launches is this season’s trend spotlight, themed “Touch. Swatch. Play.” The interactive installation celebrates sensorial makeup textures—from velvety glow and juicy shine to silky blush and creamy sculpt—encouraging guests to test, layer, and experiment freely.

In an increasingly competitive beauty landscape, texture and tactile experience have become key differentiators. Through House of Sephora, the retailer positions itself as a destination for discovery, innovation, and community-driven insight.

Founded in 1969 in Limoges, France, and part of the LVMH Group since 1997, Sephora operates more than 3,200 stores across 35 markets worldwide. In Malaysia, House of Sephora continues to serve as a seasonal benchmark for beauty newness, marking the debut of some of the year’s most talked-about launches.