MarketInk: InnoVision's AI Crafts Super Bowl Ads

A New Era in Advertising: AI Takes Center Stage

San Diego-based InnoVision Marketing Group, a full-service marketing agency, has made headlines by creating a 30-second TV commercial for the 2026 Super Bowl that was entirely produced using artificial intelligence technology. The ad aired on KNSD-TV, San Diego’s NBC affiliate, on Sunday, February 8, during the Super Bowl pre-game broadcast. This marked a significant milestone in the advertising industry, showcasing the potential of AI in creating high-quality, engaging content.

The commercial, directed by IMG and produced in-house by sister company Pretzel Logic Productions, strategically connects Valley View Casino & Hotel, IMG’s client, with San Diego's most iconic landmarks. These include the Coronado Bridge, the San Diego Zoo, and the region’s scenic coastline. The ad follows a football as it is passed through these recognizable locations before ultimately landing at Valley View Casino.

"The result is a visually striking narrative that reflects both the speed and creative range AI now enables when paired with strong strategic direction," said IMG in a statement.

Positive Reception and Industry Impact

Ric Militi, InnoVision's chief executive officer and executive creative director, shared his excitement about the commercial's reception. "We received messages from clients, industry peers, and friends across the market who all said the same thing — the spot stood out. Seeing how thrilled the Valley View team was with the final result made it even more meaningful."

Bruce Howard, general manager of Valley View Casino & Hotel, expressed his pride in the commercial. "Seeing our brand represented just prior to the Big Game kickoff was a dream come true and a very proud moment for our entire team. Our commercial perfectly captured the spirit of San Diego and Valley View Casino & Hotel as a place that truly belongs to this wonderful community."

Evan Klein, director of post-production at Pretzel Logic Productions, emphasized the team's role in the project. "Every detail you see in this commercial was produced through the hands-on execution of our extraordinarily talented team. Our insight, strategy, and collaboration guided every frame, and we’re incredibly proud of the result."

Efficiency and Innovation

Militi highlighted the impact of AI on the production process. "While AI removed the traditional barriers of time and cost, trust removed all the others. Valley View gave us the confidence and support to move fast, think differently, and create something that simply wouldn’t have been possible without both innovation and belief in our team."

InnoVision noted that estimating the savings in time and money between an AI-generated TV commercial and one created through traditional methods is challenging. "Creating this commercial through traditional production methods would require far more than extensive CGI work. The process would involve months of planning and coordination, from securing permits to film at the iconic San Diego landmarks to conducting a full talent search and managing complex preproduction logistics."

By using AI technologies, InnoVision was able to streamline what would otherwise be a large-scale, resource-intensive production that would have taken approximately eight months to complete. Tasks that traditionally require multiple teams, lengthy timelines, and significant budgets were condensed into a much more efficient creative workflow while still achieving the same ambitious visual narratives.

Expanding Horizons: Recognition and Collaboration

In addition to its groundbreaking work in AI, InnoVision continues to build its reputation in the marketing industry. IMG, known for producing all client work in-house, offers a wide range of services, including branding, creative design, media buying, digital advertising, web development, SEO, public relations, digital content, social media, and reputation management. Founded in 2012, IMG has established itself as a leader in the field.

Another notable achievement comes from Grant Wright, CEO of (W)right On Communications, a San Diego-based public relations firm. Wright has been named to serve as one of Canada’s Global Executives, a designation awarded by the Consulate General of Canada in Los Angeles. This recognition highlights his professional achievements and commitment to serving as a strategic advisor to Canadian companies in the United States.

Networking and Professional Development

The Public Relations Society of America’s San Diego-Imperial Counties chapter is also making waves with its events. The chapter will host a morning coffee networking event from 7:45 to 9 a.m. on Wednesday, March 11, at the offices of San Diego-based J/PR. This event is part of PRSA’s “Coffee with a PR Pro” series.

Speakers will include Jamie Lynn O’Grady, founding partner of J/PR, and Kristen Ahrens, vice president. O’Grady's philosophy emphasizes relationships and the importance of PR and social campaigns speaking for themselves. Ahrens, who has worked at J/PR for 14 years, brings expertise in launching hotels, strategic ideation with influencer campaigns, creative brand partnerships, and programming.

Founded in 2005, J/PR operates offices in San Diego, New York City, Los Angeles, Nashville, Denver, Scottsdale, Arizona, Toronto, and London. The company continues to expand its reach and influence in the PR industry.