South Africa Launches New Mobile Money Transfer App
A New Era of Money Transfer in South Africa
Western Union and Sasai Fintech, a business under Cassava Technologies, have introduced a new mobile app tailored for South African consumers. This innovative platform aims to meet the evolving needs of a population that is increasingly connected and reliant on mobile technology. The app offers a seamless and reliable way to send money internationally, anytime and anywhere.
Mohamed Touhami el Ouazzani, Western Union’s head of Africa, emphasized the importance of this partnership. He stated, “South Africa is home to a growing population of digitally savvy consumers, many with deep ties across borders, that seek ways to move money internationally with flexibility and confidence.” This collaboration allows Western Union to leverage its global network, which spans 200 countries and territories, while integrating Sasai Fintech’s advanced Payments-as-a-Service (PaaS) technology.
Strategic Collaboration and Integrated Platform
The partnership between Western Union and Sasai Fintech has resulted in a fully integrated, end-to-end remittance platform. This platform includes both the necessary technology infrastructure and required licensing. Customers can transfer funds to billions of bank accounts and wallets worldwide or opt for cash pick-up at hundreds of thousands of retail locations abroad.
Users can send money through the co-branded, Sasai in partnership with Western Union money transfer service. The app offers multiple convenient funding options, including Sasai’s retail network of over 150,000 outlets, debit or credit cards, and electronic funds transfers from their bank account.
Darlington Mandivenga, CEO of fintech and digital platforms at Cassava Technologies, highlighted the benefits of this partnership. He said, “Our partnership with Western Union accelerates financial inclusion and delivers real value to Africans in the diaspora and their families across the continent. Backed by our regulated assets, integrated tech stack, super app platform, and innovations like stablecoins, we’re redefining Africa’s payments infrastructure.”
Digital Engagement in South Africa
South Africa is known for having one of the most digitally engaged populations in Africa. According to the country’s 2023 General Household Survey, nearly 80% of households have internet access, with almost 73% connecting through mobile devices. Market data indicates that outbound personal remittances exceeded US$1 billion in 2024.
The new mobile app is now available for download on Android and iOS smartphones. With just a few clicks, customers can register, verify their identity, and begin sending money globally. This user-friendly approach ensures that even those with limited technical expertise can navigate the app easily.
Key Features of the App
- Seamless Transfers: Users can send money to billions of bank accounts and wallets worldwide.
- Cash Pick-Up Options: Access to hundreds of thousands of retail locations abroad for cash pickup.
- Multiple Funding Methods: Includes Sasai’s retail network, debit or credit cards, and electronic funds transfers.
- Global Network: Leverages Western Union’s extensive international reach.
- User-Friendly Interface: Designed for ease of use, allowing quick registration and verification.
Conclusion
The launch of this new mobile app marks a significant step forward in the realm of international money transfers in South Africa. By combining Western Union’s global network with Sasai Fintech’s cutting-edge technology, the app offers a reliable, efficient, and accessible solution for users. As South Africa continues to embrace digital innovation, this partnership is set to play a crucial role in enhancing financial inclusion and connectivity across the region.
