India's Pronto Boosts Valuation 8x by Formalizing House Help

Pronto: Transforming India’s Informal Domestic Help Market

Pronto, a Bengaluru-based startup, is revolutionizing India's informal domestic help market by bringing it online. As daily bookings increase and the company expands its city footprint, investors are showing strong interest in the platform.

The startup recently announced that it raised a $25 million Series B funding round led by Epiq Capital, valuing the nine-month-old company at $100 million. This is more than double its $45 million valuation in August 2025 and over eight times the $12.5 million level when it emerged from stealth in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated, bringing total funding to around $40 million.

A Structured Approach to Everyday Chores

Pronto offers quick, structured services for everyday chores such as mopping and utensil cleaning, promising trained, background-verified professionals on demand. The startup claims it can dispatch workers within about 10 minutes in several of its micromarkets, positioning the service closer to quick commerce than traditional home services.

Each worker, referred to as a “Pro,” undergoes in-person training and background verification before taking bookings. They are assigned structured shifts intended to provide more predictable income than the informal arrangements common in the sector.

Rapid Growth and Expansion

Founder Anjali Sardana revealed that Pronto is now handling 18,000 bookings a day, up sharply from roughly 1,000 daily bookings last year. The median time between a customer’s first and second booking is just two days, with the platform’s top 10% of users placing nine or more orders a month. Sardana aims for 70,000 daily bookings by June.

The startup has expanded rapidly, moving from one city to 10, including Delhi NCR, Bengaluru, and Mumbai. It has grown from five to more than 150 micromarkets in the past seven months. However, the bulk of activity remains concentrated in a few markets, with the National Capital Region accounting for about half of total bookings.

Tapping into an Offline Market

Sardana believes Pronto has barely begun to tap into India’s predominantly offline domestic services market, where most hiring still happens through informal networks. "I still believe that 99.99% of this market is completely offline," she said. "In aggregate, less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements."

Market research supports this view. According to a Redseer Strategy Consultants report, the overall home services sector was valued at around ₹5,100-5,210 billion (about $56–$57 billion) in FY 2025. Yet, online penetration stood at less than 1% of net transaction value, highlighting how deeply entrenched word-of-mouth channels remain. However, the online segment is projected to grow at an 18–22% compound annual rate through FY 2030, driven by rising incomes, urbanization, and demand for reliability and convenience.

Building a Workforce

Pronto currently works with 4,500 active professionals on its platform, around 99% of whom are women. Workers who complete roughly 20 days of shifts a month earn a median of ₹23,000 to ₹25,000 (around $251–$273), Sardana added. Monthly worker retention is above 70%, but demand continues to outpace the onboarding of new workers, with bookings growing about 20% week over week.

Evolving Unit Economics

Pronto’s unit economics are still evolving as it expands into newer markets. Sardana mentioned that the company is seeing “very positive green shoots” in its oldest micromarkets in Gurugram, where contribution margins have turned positive, though newer markets remain in investment mode.

Sardana told that Pronto has burned about $8 million to date and now has roughly two years of runway following the latest fundraise.

Future Plans and Expansion

Pronto plans to use the fresh capital primarily for onboarding more professionals, deepening its presence in existing markets, and expanding into new cities. The startup is also piloting new offerings such as cooking, car washing, and dog walking, and exploring additional categories including salon services. For now, core tasks like sweeping, mopping, and utensil cleaning remain the platform’s most-used services.

The startup operates with a core team of about 60 employees, including roughly 15 to 16 across engineering, product, and design, while marketing remains lean with a small brand and performance team, Sardana said.

Intense Competition

Pronto is operating in an increasingly competitive segment of India’s home services market, alongside rivals such as Snabbit and publicly listed Urban Company. Snabbit raised $30 million in late October at a $180 million valuation — more than doubling in five months — and reported about 830,000 orders in February, up from roughly 500,000 in December. Urban Company, meanwhile, said its platform crossed 50,000 daily bookings in February.

Sensor Tower data reviewed by suggests Pronto’s daily active users grew about 37% to roughly 101,000 between late January and late February, compared with about 30% growth for Snabbit to around 93,000 daily users over the same period.

Sardana said Pronto remains focused on service quality as competition heats up. “At the end of the day, customers will come to the platform that provides the highest quality service,” she said.